Lead Generation

ScopeWhat does B2B lead generation cover?Industry lead generation and event lead generation: outreach, qualification, appointment setting and registration drives.

ProgrammesWhich programmes are offered?Industry-focused lead programmes and event lead programmes for delegates, buyers, sponsors and exhibitors.

StartHow does it begin?Your ideal customer profile, target industries or event, markets and timeline. A free lead plan follows within 24 hours.

01 Our Approach

Leads are the outcome. The strategy is everything that makes those leads qualified.

A lead should be more than a name on a list. Targeting, message, qualification and follow-up should support a clear reason for a buyer to talk to you. Dexora builds those elements as one connected plan for industry campaigns and events.

ICP-led

Start with your ideal customer profile instead of buying volume first.

Qualification-led

Qualify interest against your criteria before leads reach sales.

Outcome-focused

Measure meetings, registrations and pipeline, not lead counts.

Outreach Appointments Webinars Events Qualification Pipeline

Targeting Messaging Follow-up Meetings Revenue

B2B lead generation services

From first outreach to qualified handoff, every workstream has a clear role.

Build a complete lead generation programme or bring in focused support where your team needs additional capability.

01 · Industry Leads

Industry Lead Generation

Targeted programmes that find and engage buyers in your chosen industries and countries.

Account targeting
Decision-maker outreach
Email campaigns
LinkedIn outreach
Lead qualification
CRM handoff

02 · Event Leads

Event Lead Generation

Fill your event with relevant delegates, buyers, sponsors and exhibitors.

Delegate acquisition
Sponsor prospecting
Exhibitor outreach
Registration campaigns
Email reminders
Webinar sign-ups

03 · Appointments

Appointment Setting & Qualification

Turn interest into qualified conversations booked in your sales calendar.

Outbound calling
BANT-style qualification
Meeting scheduling
Lead scoring
Follow-up sequences
Sales handoff

04 · Demand Generation

Content-Led Demand Generation

Content, webinars and landing pages that attract and convert inbound leads.

Landing pages
Lead magnets
Webinar promotion
Gated content
Paid lead campaigns
Retargeting

Lead lifecycle

One connected process from brief to pipeline.

Each stage answers a practical question and creates the foundation for the next.

PlanOF 06

Who is your ideal buyer?

Stage 1 of 6: Define. Who is your ideal buyer?

Start here

Have a lead target? Start with the right plan.

Share your target industries or event, buyer roles, countries and timeline. We build the scope around the pipeline your sales team needs.

Get my lead plan Share the five points on the right. Rough answers are fine.

The starting point

Tick what you already know. Not sure yet? We'll shape it together.